More than ever, consumers are becoming conscious of their budgets; and new moms are especially careful with their spending.  “As a result of the economy, bargains are appreciated now more than ever,” says Krista Karo, mom and founder of InStyle Belly.  “As a mother, I know first hand that buying maternity wear can be both frustrating and very expensive. Because your body is going through so many changes over the course of pregnancy, some items will only be worn once or twice before growing out of them. The need for new clothing will grow rapidly with your belly. It’s is not practical to pay top dollar for clothing that will, by their very nature, be worn for such a short amount of time.”  InStyleBelly is an online consignment shop that offers expecting moms affordable designer maternity wear; and a place where new moms can sell their outgrown maternity clothes for some extra cash. Krista adds, “There might have been some stigma with buying someone else’s castoffs but now, more and more consumers are looking for ways to cut corners.  They’re no longer seen as secondhand, but vintage.”

Filed under: Maternity