Middlebury-based Vermont Soap has a new product for health conscious families: A natural, certified organic fruit and veggie wash that makes foods – and better tasting! Called Produce Magic, it’s an eco-friendly way to avoid contaminated produce and food-borne illnesses. “Rinsing fruits and vegetables with water will remove loose dirt and soil, but not the harmful residues often found on produce,” says Larry Plesent, Vermont Soap’s Founder. “Pesticides used in growing produce are designed to be waterproof in order to remain effective after it rains. To successfully remove chemicals you need to use a surfactant to break them down.  Produce Magic uses a natural, organic soap based surfactant to effectively remove residues.” Unlike other produce washes on the market today that are made from detergent bases, Produce Magic is 100% natural and certified organic.  It is made from renewable and organic vegetable and botanical sources including saponified organic oils of coconut, olive and jojoba and a natural citrus essential oil blend with organic orange oil, organic aloe vera and rosemary extract.  Vermont Soap products can be purchased throughout the area at health food, gourmet and specialty stores and online at www.vermontsoap.com or by calling toll-free at 1-866-SOAP4U2.

Filed under: Health, New Products